20 year tourism plan
What tourism means for our state
The tourism industry is a serious economic contributor for Queensland.
$42B
A year in visitor expenditure
1 in 11
Queensland jobs are supported
$115M
In visitor spend every day
2045 projections
Queensland will be a global leader in tourism, showcasing our environment, lifestyle, cultures and regions.
$84B
Total visitor expenditure per year
190,000
Direct jobs per year
$32B
Gross value added per year
Priorities
Ecotourism
We’ll deliver more experiences in nature. Responsibly showcasing our natural assets and connecting people to our environment.
Events
We’ll transform Queensland into Australia’s event capital. Attracting world-class events for locals and visitors.
Connectivity
We’ll make it easier for people to get here and travel around. Delivering visitors straight to the doorstep of our operators and attractions.
Experiences
We’ll deliver more to see and do. Creating world-class attractions through investment and partnerships.
Brand
We’ll bring in more visitors through world-class marketing. Cementing Queensland's reputation as the home of the holiday.
Industry
We’ll back our operators. Empowering Queensland tourism businesses to modernise and thrive.
Related sites
Brisbane 2032 Delivery Plan
Department of the Environment, Tourism, Science and Innovation
Tourism and Events Queensland