Experience main
DELIVERING QUEENSLAND’S TOURISM FUTURE

Experiences

Initiatives

  • Launch a worldwide investment marketing campaign and global investment prospectus, to proactively leverage investment opportunities for tourism.
  • Rejuvenate the Great Barrier Reef islands to meet the unique needs of each island and target private investment.  
  • Partner with the private sector on large-scale projects like event venues and transport infrastructure.

Other priorities
Priority Ecotourism
Ecotourism

We’ll deliver more experiences in nature. Responsibly showcasing our natural assets and connecting people to our environment.

Events Tile
Events

We’ll transform Queensland into Australia’s event capital. Attracting world-class events for locals and visitors.

Priority Connectivity
Connectivity

We’ll make it easier for people to get here and travel around. Delivering visitors straight to the doorstep of our operators and attractions.

Priority Brand
Brand

We’ll bring in more visitors through world-class marketing. Cementing Queensland's reputation as the home of the holiday.

Priority Industry
Industry

We’ll back our operators. Empowering Queensland tourism businesses to modernise and thrive.

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