
DELIVERING QUEENSLAND’S TOURISM FUTURE
Experiences
Initiatives
- Launch a worldwide investment marketing campaign and global investment prospectus, to proactively leverage investment opportunities for tourism.
- Rejuvenate the Great Barrier Reef islands to meet the unique needs of each island and target private investment.
- Partner with the private sector on large-scale projects like event venues and transport infrastructure.
Other priorities

Ecotourism
We’ll deliver more experiences in nature. Responsibly showcasing our natural assets and connecting people to our environment.

Events
We’ll transform Queensland into Australia’s event capital. Attracting world-class events for locals and visitors.

Connectivity
We’ll make it easier for people to get here and travel around. Delivering visitors straight to the doorstep of our operators and attractions.

Brand
We’ll bring in more visitors through world-class marketing. Cementing Queensland's reputation as the home of the holiday.

Industry
We’ll back our operators. Empowering Queensland tourism businesses to modernise and thrive.