DELIVERING QUEENSLAND’S TOURISM FUTURE

Industry

Deliver industry capability and experience programs that support accreditation, experience development and event delivery.
Promote tourism careers and develop the workforce of the future through attractive training and skills programs.
Build the sustainability of the Queensland Regional Tourism Network through a well-balanced funding model.
Deliver and support First Nations tourism experiences that enhance employment opportunities and industry capability.

Grow key tourism sectors that showcase Queensland’s diversity of experiences available.
Create a new Tourism Innovation Program which will unite tourism, science and innovation to assist tourism businesses be prepared for the future of visitor experiences.
Create world-class visitor experiences that raise awareness and better understanding about our natural and cultural values and environments through participating in science activities.

We’ll deliver more experiences in nature. Responsibly showcasing our natural assets and connecting people to our environment.

We’ll transform Queensland into Australia’s event capital. Attracting world-class events for locals and visitors.

We’ll make it easier for people to get here and travel around. Delivering visitors straight to the doorstep of our operators and attractions.

We’ll deliver more to see and do. Creating world-class attractions through investment and partnerships.

We’ll bring in more visitors through world-class marketing. Cementing Queensland's reputation as the home of the holiday.