DELIVERING QUEENSLAND’S TOURISM FUTURE

Brand

Deliver Queensland brand activities, positioning us as a must-visit destination.
Increase marketing investment into key international markets aligned with strategic aviation routes.
Make Queensland famous for multi-stop road trips, aligned with the Queensland Drive Tourism Marketing Strategy 2032.

Strengthen strategic, trade and aviation marketing partnerships.
Leverage the Queensland 2032 Olympic and Paralympic Games and Queensland’s diverse events portfolio to market, promote and package Queensland globally.

We’ll deliver more experiences in nature. Responsibly showcasing our natural assets and connecting people to nature.

We’ll transform Queensland into Australia’s event capital. Attracting world-class events for locals and visitors.

We’ll simplify moving into and around Queensland. Making it easier for people to get here and travel around.

We’ll deliver more to see and do. Creating world-class attractions through investment and partnerships.

We’ll back our operators. Empowering Queensland tourism businesses to modernise and thrive.