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Delivering queensland’s tourism future

The Queensland Government’s Destination 2045 plan will position our state as a global leader in tourism, supporting richer visitor experiences, more jobs and better infrastructure.

Priorities

Priority Ecotourism
Ecotourism

We’ll deliver more experiences in nature. Responsibly showcasing our natural assets and connecting people to our environment.

Events Tile
Events

We’ll transform Queensland into Australia’s event capital. Attracting world-class events for locals and visitors.

Priority Connectivity
Connectivity

We’ll make it easier for people to get here and travel around. Delivering visitors straight to the doorstep of our operators and attractions.

Experiences
Experiences

We’ll deliver more to see and do. Creating world-class attractions through investment and partnerships.

Priority Brand
Brand

We’ll bring in more visitors through world-class marketing. Cementing Queensland's reputation as the home of the holiday.

Priority Industry
Industry

We’ll back our operators. Empowering Queensland tourism businesses to modernise and thrive.

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