Delivering queensland’s tourism future
The Queensland Government’s Destination 2045 plan will position our state as a global leader in tourism, supporting richer visitor experiences, more jobs and better infrastructure.
Priorities
Ecotourism
We’ll deliver more experiences in nature. Responsibly showcasing our natural assets and connecting people to our environment.
Events
We’ll transform Queensland into Australia’s event capital. Attracting world-class events for locals and visitors.
Connectivity
We’ll make it easier for people to get here and travel around. Delivering visitors straight to the doorstep of our operators and attractions.
Experiences
We’ll deliver more to see and do. Creating world-class attractions through investment and partnerships.
Brand
We’ll bring in more visitors through world-class marketing. Cementing Queensland's reputation as the home of the holiday.
Industry
We’ll back our operators. Empowering Queensland tourism businesses to modernise and thrive.